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Women also bring a unique set of competitive advantages to startups. Studies indicate that women often outperform in key leadership competencies such as empathy, adaptability, and conflict management, skills that are essential for building resilient teams and loyal customer bases. Because women drive approximately 85% of all consumer purchases, they possess an intuitive understanding of market gaps and user needs that others might overlook. With the rise of dedicated venture capital funds for women, expanded government contracting quotas, and digital platforms that lower traditional barriers to entry, there has never been a better time to turn an "interesting idea" into a successful venture.
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